Leadership Team

Elana Laichena
Founder & CEO
Elana is an entrepreneur with diverse experience in sales, marketing, program management, behavior change, policy advocacy, and graphic design in the renewable energy sector in Kenya and the United States. Read More
Brian Oiro
Production Manager
Brian supervises all operations at our factory in Bungoma. He brings 5 years of experience in the briquettes industry in Kenya. He served as Production Manager at Jungle Nuts EPZ Read More
Annastacia Nganga
Operations Coordinator
Annastacia is an administrative guru; she loves organizing, planning and the thrill that comes with getting things done effectively. Previous experience includes customer service and data management from Lions Sightfirst Read More
Danstan Otieno
Sales Team Coordinator
Danstan supports and oversees our sales team. He previously worked as Sales & Deliveries Coordinator for GreenChar Solutions, supervising a team of 10 sales agents. He also has prior sales Read More
Mark Laichena
Director
Mark brings experience in strategic planning, performance management, financial modelling and research. He currently works as Country Director for GiveDirectly, an international NGO. He previously worked for the global management Read More

We are proud to have created over 60 jobs, including an additional 48 production workers, 5 sales representatives, and 3 support staff.